Cricket Dominates As Indian Premium Streaming Market Makes $1B In H1 2024 — Study

India’s premium streaming market generated $1.04B in revenues in the first six months of 2024, according to research, with cricket driving the market. Driven by advertising and subscription, revenues were up 38% from the $to 760M bagged in H1 2023, a report from AMPD, the digital measurement platform owned by Media Partners Asia. Sports, especially […]

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